Malaria is one of the leading causes of death in Central Africa, and every year, it claims an unacceptable number children’s lives; statistically, one every 30 seconds. However, today it’s easier than ever for Facebook users to make a difference as they can now use their Facebook Credits to make donations of $10, $25, or $100 to the Nothing But Nets campaign, via what appears to be a Facebook-aided campaign.
For the smallest donation of $10, you can cover the cost of purchasing an insecticide-treated bed net as well as have enough left over to distribute it as well as educate people on its use. With it, donators will save lives by reducing the chance of malaria infection from insect bites.
Note, also, that Facebook is using what appears to be a new icon for the Credits donation, that goes beyond the Credits virtual currency in terms of branding to consumers. The “f Pay” buttons on the Page look more like a plain-vanilla payment wallet, and less like something you’d just use in social games.
Begun in 2006, Nothing But Nets uses the health delivery platform of the Measles Initiative, a campaign that has helped to reduce instances of the disease by 89% in Africa since the year 2000. Its partners include the American Red Cross, U.S. Centers for Disease Control, the UN Foundation, the World Health Organization, and the United Nations Children’s Fund. Nothing But Nets also counts non-medical partners as well, including The United Methodist Church, Sports Illustrated, the National Basketball Association, United Airlines, and about a dozen more.
Along with the ease of donation, the Facebook page itself offers visitors a myriad of ways to educate themselves about the campaign and the disease. Beyond links to NothingButNets.net, the page has an eye-opening collection of photographs and YouTube videos. In addition to this, the page has integration with Ustream and often hosts periodic live video in which users can log on and ask their questions on malaria in real time. Just today, users were able to talk with singer and actress Mandy Moore and Nothing But Nets experts, PSI and more — via a Facebook Townhall sponsored online forum.
Another final note about how Credits is being used here. If you click on the question mark, you’ll see some qualifications. Facebook gives Credits away for free in some promotions, but does not redeem these particular Credits for third parties — and that is the case in this scenario, as well. It also says that it is waiving its “processing fees,” which presumably means the 30% cut it normally takes from developers, and donating everything to the campaign.
Facebook Credits are a safe and easy way to make payments on Facebook. You can buy Facebook Credits using PayPal, your credit card, or mobile phone. Please keep in mind that if your donation includes Facebook Credits that you received for free, that will lower the total value of your donation. Also, your donation may not be tax deductible. For this event, Facebook is waiving its processing fees and giving all proceeds to the UN Foundation’s Nothing But Nets campaign.