Kleiner's Bing Gordon to Lead $250M Fund Focused on the "Social Web"

Kleiner Perkins may not have many investments in social web companies to date, but that’s about to change because the esteemed venture firm is committing $250 million towards these startups, together with Facebook, Zynga, Amazon, Comcast, Liberty Media and Allen & Company. Kleiner partner and Amazon and Zynga board member Bing Gordon will lead the so-called “sFund.”

But what will the fund focus on, considering that the web itself is increasingly social?

Consumer-facing applications, as well as infrastructure to support them, according to Kleiner partner John Doerr and executives from the other companies.

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