Brazil’s got game on Facebook. Among Caribbean and Latin American countries active on the social network, the home of the world-famous Carnivale boasts close to 50 million users (the biggest swarm within the region) and annual growth of 144 percent, making it the country in these regions with the fastest growth.
All in all, the total number of Facebookers in the Caribbean and Latin America climbed by nearly 50 percent, to climax at 168 million active monthly users. The demographic of age 18 to 24 makes up the largest percentage (33) of users.
The study also gauged which industries resonate most with Facebook users in this region, finding beauty brands to gain the most traction within the Latin American community.
Brazil flag image courtesy of Shutterstock.