Facebook Plans to Ease Ban on Dairy Product Promotions

By Eric Eldon Comment

gotmilkFacebook has so far grouped dairy products together with alchohol and firearms under items that it bans from being promoted through its service. But that is going to change.

The Center for Consumer Freedom, an ambiguously-named Washington, D.C. advocacy nonprofit supported by restaurants and food companies, has been making a push to get Facebook to loosen its terms around what sort of food products can be promoted on Facebook. And the effort seems to be working. The Associated Press covered its complaint, and got the following statement from Facebook’s Washington-based manager of public policy communications, Andrew Noyes.

He said Facebook is trying to comply with “state laws that impose penalties for distributing dairy at a discounted rate.”

“We’re all big fans of strong bones at Facebook,” he added, “and we will soon revise our promotions guidelines to lift the complete ban on dairy and simply prohibit giving dairy away as a prize.” So that’s still not great news for any dairy farmers trying to give away free wheels of cheese, but perhaps ice cream chains like Baskin Robbins will soon begin offering free samples of flavors, like what other food vendors have done?

Here’s the current terms:

Section 2. Prohibitions: You may not publicize or administer a promotion on Facebook if:

2.4 The promotion’s objective is to promote any of the following product categories: gambling, tobacco, dairy, firearms, prescription drugs, or gasoline;

2.5 The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs; or

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