The Republican National Committee released a new Facebook application today that it hopes will engage and mobilize voters on behalf of GOP candidates during the 2012 elections.
The app, called the GOP Social Victory Center, allows voters to perform a range of activities in their local communities — volunteering, making calls to competitive battleground states, accessing RNC news, and finding and creating local events — all through the Facebook platform.
President Barack Obama‘s 2008 campaign for president was considered revolutionary in how it mobilized volunteers online. The movement has transitioned fully to Facebook and social media in 2012. By many accounts, Republicans are gaining ground and are highly competitive in leveraging the digital media space in 2012.
In a news release, RNC Chairman Reince Priebus touted the SVC Facebook app, saying:
We are revolutionizing the way activists and volunteers participate in Republican campaigns. We’re breaking down geographic borders and connecting users to a nationwide grassroots network and a wealth of political resources.
RNC Political Director Rick Wiley added the following statement:
The SVC, which leverages technology from Facebook and Eventbrite, will give Republicans a distinct advantage in this campaign. (The app) opens the door to new volunteer opportunities and discussions to grassroots supporters who would otherwise not have had the opportunity to participate.