Q&A: Fiksu CEO Micah Adler on How Acquiring iOS Users Has Changed After Offer Walls

One of the more notable beneficiaries of Apple’s crackdown this spring on paying for downloads through offer walls has been Boston’s Fiksu, a Charles River Ventures-backed company that helps developers optimize their user acquisition campaigns.

The company mediates between 20 mobile advertising networks, incentivized install companies and other methods of getting users for developers so they don’t have to stress about finding the cheapest way to bring users in the door. Fiksu’s system switches between networks in real-time, finding the optimal spend on each to gain loyal users.

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