Featured Facebook Campaigns: Camarena Tequila, Smirnoff Vodka, Gigaset, Excedrin and (RED)

Giveaways, photo contests, Mother's Day and talking birds were part of the campaigns featured this week in our Facebook campaigns post. Two alcohol companies utilized free giveaways to grow their fan bases and engage users on Facebook, a charity tried to steer users celebrating Mother's Day to a greater cause and a talking bird chatted with users about German phone products. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook. Camarena Tequila Cinco de Mayo Sweepstakes Goal: Page Growth, Engagement, Network Exposure, Product Purchase Core Mechanic: On Cinco de Mayo, the Camarena Tequila company gave away a prize every five minutes for 24 hours on its Facebook Page. Method: Starting on Thursday at midnight and running for 24 hours until the next midnight (Friday), Camarena Tequila gave away a prize every 5 minutes. Prizes included beach towels, sunglasses, coasters and similar prizes. The promotion was Like-gated, thus increasing the Page’s fan base with the promotion, and fans could enter the promotion every five minutes if they didn’t win the first time. Impact: The Page grew by thousands of Likes during the period of the promotion, as well as appeared in the news feeds of thousands more. The promotion was simple, instantly gratifying and left users with a pleasant brand experience. Overall, giving away sunglasses and coasters (plus postage), is a cost effective way to promote your brand on Facebook, considering the amount of exposure the Page received; currently the Like count stands at 19,600. Gigaset’s Talk to the Bird Campaign Goal: Engagement, Network Exposure, Brand Loyalty Core Mechanic: A series of video spots featuring a talking bird using the Gigaset phones, and also a livestream that allowed users to “talk” to the birds. Method: The campaign included three commercials in which users can watch the bird “talk” using products by Gigaset, a German phone manufacturer. Then, users are encouraged to talk to the bird themselves by participating in the app, which streamed them with a live macaw parrot to the rest of the app's users, then this video was uploaded to the Facebook Page for other users to see. The campaign lasted for seven days. Impact: The Gigaset Page is just under 3,000 Likes currently and more than 100 users uploaded their “chats” with the bird to the app during the course of the May 2 through May 9 promotion. The campaign is interesting because it’s the users who are the focus of the app — not the product. The promo allowed users to both interact individually, and collectively, with the promotion. How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.

Social Pro Daily

Featured Facebook Campaigns: Camarena Tequila, Smirnoff Vodka, Gigaset, Excedrin and (RED)

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Sara Inés Calderón