Featured Facebook Campaigns: Alamo Rent A Car, National Geographic Channel and Fox
Contests with different types of prizes were utilized by a rental car company and TV networks this week to recruit and engage fans. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Alamo Rent A Car’s Make Your Escape
Goal: Page Growth, Product Purchase, Engagement
Core Mechanic: A sweepstakes that awards users a vacation.
Method: By Liking the Alamo Rent A Car Page, users may enter for a chance to win $5,000 towards a vacation this summer.
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