Facebook has introduced new ways for advertisers to share creative and targeting options across multiple ad accounts, according to aimClear’s Merry Morud and other users who gained access to the tools.
These changes make it easier for agencies and other businesses using the self-serve Facebook ads manager to create campaigns on behalf of several clients. There is also a new “daily activity” summary that gives advertisers more details about their campaigns at a glance.
Advertisers can now select the “create similar ad” option and move it to another ad account. Previously, advertisers could only recreate ads within a single account, unless they used Power Editor to make ads, download a CSV and then upload it to another account. Now sharing ads across accounts doesn’t have to be a manual process. This is especially useful for targeting purposes since creating audience segments can be especially tedious from the main self-serve ad tool. It also means advertisers can target the connections from one account’s apps and pages through a different account, including Custom Audience lists.
Facebook has also replaced the “daily spend” section of the ad dashboard with “daily activity,” which includes more details about campaigns, including how many people were reached and how many campaigns are active. The social network has also decided to spell out “active” and “paused” in the campaign status section rather than using symbols like a play and pause button.
So far these changes don’t appear to have rolled out to all users. We’ve reached out to Facebook for more information about changes to ads manager.
Images from aimClear Blog.