Facebook has hit the 175,000,000 active user mark, just 5 weeks after it hit 150 million users in January. At this rate, Facebook has been growing by well over 600,000 users per day over the last several weeks, continuing the company’s torrid growth pace.
If Facebook were a country, it would now be the 6th most populous in the world.
Where is all the growth coming from? As we’ve been tracking closely, Facebook has been growing very rapidly amongst women and people over 30 in the US, and it has been absolutely exploding internationally (January highlights).
- 45% of Facebook’s US audience is now 26 years old or older.
- The fastest growing segment in the US: Women over 55, up 175.3% in the last 120 days. Facebook growing faster with women than men in almost every age group.
- The number of people on Facebook grew by over 10% monthly in 52 countries in January. It grew by over 20% monthly in January in 13 countries.
- Facebook’s monthly growth accelerated by at least 25% in 30 countries in January vs. December 2008.
Clearly, Facebook’s population is changing. It’s becoming much more diverse demographically, and it’s becoming a LOT bigger. Marketers and developers still evaluating whether to participate in the Facebook ecosystem have millions more reasons to get involved literally every week. Inside Facebook is here to help.