Facebook prompts some users to return to non-game apps

A new Facebook module directs users to go back to apps they previously added but haven’t visited in a while.

Earlier this month we saw the social network test a similar module called “Play It Again” that exclusively promoted games. Now some users are seeing prompts in the right sidebar for non-game applications, including apps developed by brands. This is likely to increase the number of users who return to apps they’ve tried before but perhaps forgot about.

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