As part of the social network’s continuing efforts to build out its location database, Facebook now allows users to upload and suggest photos for unadministered place pages.
Facebook’s location platform relies heavily on user-generated content and community editing. Anyone can create a place or edit the details of an existing place, such as the category, business hours, website or other information. Some place pages are run by the people or organizations that own them, and in those cases, they can designate their own profile picture. This new feature applies to places that don’t have an admin.
Unadministered places are ones that are not managed by a person, business or organization, and are often cities, public parks or local businesses that haven’t claimed their page on Facebook. They do not appear in Timeline format like claimed places do. These rely on Facebook users and a community of power users called “Places Editors” to be filled out with complete information and photos.
Previously, users could suggest the place’s official website and then select one image from the site to serve as the profile picture of that place. Earlier this month, Facebook began rolling out a new way for users to add any photo to serve as the profile picture. Users can now upload a new photo or choose from one of their existing albums. Other users can vote on the submitted photos, and the most popular one becomes the profile picture. The other images become part of an album for the place.
However, with the option for user-generated photos comes an increase in spam, which Places Editors are working to remove. For example, in the image below, someone has uploaded a screenshot from a social game for an island in Florida. Other people are adding photos of themselves or memes. Business owners should be aware of how their locations might be presented on Facebook and take steps to claim their page and merge any duplicates.
Thanks to Emile Dingemans for the tip.