Although Republicans kicked off the 2012 campaign with a wild contest in Iowa, new data from Overdrive Interactive shows the party is losing the social media war to President Barack Obama. Badly.
The firm compiled this nifty infographic showing the social media rankings of the 2012 contenders from both parties, based on the number of Facebook likes and Twitter followers as of Tuesday, the day of the Iowa caucus.
What’s evident from the Overdrive graphic is that Obama has opened a gigantic gulf with Republicans, despite a hotly contested GOP presidential primary race.
While Obama was at one time one of the most popular people on Facebook sitting at the top of the Overdrive50, he currently holds the number 15 spot, behind the star power of brands and celebrities that include Lady Gaga, Facebook, YouTube, Rihanna, Eminem, Justin Beiber and Coca Cola.
Readers, do you think Republicans can catch up to the Democrats on social media?