Facebook becomes No. 1 most visited site in Brazil, according to Experian Hitwise


By Brittany Darwell Comment

For the first time, Facebook is getting more visits in Brazil than Google and all other sites on the Internet, according to data from Experian Hitwise.

Facebook initially surpassed Google Brazil on April 1, and has had the lead four other days since then. On Sunday, the social network accounted for 10.98 percent of visits across the Internet in Brazil. The search engine dipped to 10.55 percent that day. The stats represent major growth on Facebook’s part. In six months, the site has experienced a 5.3 percentage point increase in share of visits in Brazil — a nearly 87 percent relative increase, as shown in the graph below.

Facebook officially passed Orkut as the most popular social networking site in Brazil in January, according to Hitwise. Facebook says it had 37 million monthly active users in Brazil as of Dec. 31, 2011, an increase of 268 percent from the prior year, according to a filing with the Securities and Exchange Commission. Because of Brazil’s size — it is the fifth most populous country in the world– it remains a large source of future growth. Facebook estimates that it has only 20 to 30 percent penetration in the country.