The Evolution Of Social TV [INFOGRAPHIC]
Do you use Twitter whilst watching your favourite TV shows?
You’re not alone. Recent studies have shown that 80 percent of viewers have used a smartphone or tablet device whilst watching television, and a clear relationship between TV ratings being boosted by high activity on Twitter – and vice versa – has been established.
This infographic from Mass Relevance takes a closer look at the evolution of social television.
(Source: Mass Relevance.)
