The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices. Two thirds of online shoppers say they have recently made a purchase that involved multiple channels, and sales involving social networks have seen an incredible 357 percent increase since last year.
Indeed, two in five social media users say they have purchased an item after sharing or favouriting it on Facebook, Twitter or Pinterest, and 74 percent use these platforms to make purchase decisions.
Local mobile searches are expected to exceed desktop searches by next year, with 32 percent of online purchases already made via mobile. And the internet of things is taking off in a big way – 26 billion devices are expected to be connected by 2020, projecting a $14 trillion revenue opportunity.
Check the visual below for more detail, which comes courtesy of Gigya.