How Do We Consume Content From Brands? [INFOGRAPHIC]
The times, they are a-changin’.
The mass adoption of social media and smartphones over the past few years has meant that traditional outlets such as television, radio and even websites no longer retain a monopoly on how we consume brand content.
Indeed, 70 percent of U.S. online consumers pay careful attention to the opinions published in blogs, reviews and discussion forums, and almost one-third (32 percent) trust a stranger’s opinion on products or services posted to these channels more than they trust branded ads.
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