Poll: Only 13% Trust Their Data With Facebook

By Julie D. Andrews 

On the cusp of decision time, when many fund managers and investors will have to decide whether or not to partake in Facebook shares during its initial public offering (orders will reportedly cease at the end of today), a poll conducted by CNBC in conjunction with The Associated Press reveals surprising findings that may dissuade some investors.

Among revealing findings, three out of five adults polled responded that they do not believe Facebook will guard their personal information.

Indeed, only 13 percent of those polled trust Facebook to protect their data.

Uh-oh: Let’s call this the trusty factor, the one that could be a red flag for some investors. At the very least, security issues are going to continue to plague Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg long after the IPO.

That’s because in order to expand in a way that will please stakeholders, Facebook will likely have to figure out how to eke out even more personal information from its users.

However, it must also gain and maintain the trust of its 900 million-plus users and not risk losing them through security leaks. If new opt-out features that reveal more personal data are integrated into the social network, readers will have to be assured that their data are safe.

These additional findings from the CNBC/AP poll caught our eye:

  • 50% of overall respondents said that the company was overvalued, compared with one-third who thought that its estimated value of between $92 billion and $103 billion was appropriate.
  • Among those polled who regularly invest in the stock market, 58 percent thought the Facebook IPO was overvalued.
  • Overall, 50 percent thought Facebook would be good to invest in, compared with 31 percent who did not, and 19 percent who responded that they did not know.
  • Among those who changed holdings within the past 30 days, 40 percent replied that Facebook was not a good investment.

Perhaps most interesting was this neck-and-neck divider: 46 percent of adults polled responded that Facebook is a passing fad, compared with 43 percent who responded that it is not going anywhere.

Readers: Would privacy and security issues be enough for you to not invest in Facebook? Or are these issues that Zuckerberg has managed in the past and will continue to troubleshoot in the future?

Image courtesy of Shutterstock.