Chartboost Launches Tool For Mobile Developers to Cross-Promote Their Own Games

It’s the trick that all developers on mobile and Facebook platforms use: always cross-promote your new title to your existing fanbase.

On iOS, some developers are extremely aggressive about it. TeamLava, for instance, has an opening interstitial ad unit that offers in-game currency if players download one of the studio’s other titles like Farm Story or Bakery Story. Another company, Hong Kong’s Stepcase, was able to get 1 million downloads in 25 days for Labelbox without paying for advertising because it cross-promoted across its existing suite of apps.

But not every developer, especially if it is a two-person shop, wants to spend time building this.

Now