In just a few short years social media has completely changed the marketing strategies of brands of all shapes and sizes, and it’s becoming increasingly essential that corporations understand these platforms and the expectations of their customers to raise awareness, boost sales and expand their business.
So how have brands adjusted to this new age? Is it different on Twitter than it is on Facebook? And what do their customers, old and new, expect from these interactions?
AYTM surveyed 2,000 US internet users about their expectations from brands using social media.