Betty Crocker Cooks Up iPhone App
Hungry? Grab your iPhone and ask Betty Crocker for some recipe suggestions. The venerable General Mills brand has launched the Betty Crocker Cookbook for the iPhone. The free application has some 4,000 recipes, complete with ratings and the ability to save favorites.
According to Mobile Marketer, consumers can search for recipes based on items in the freezer or pantry or for new ideas depending on their mood. The recipes include step-by-step instructions and, a key feature for the health-conscious, complete nutritional info.
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