On Twitter, Not All PR Is Good PR

The faux pas that saw @chryslerautos tweet out the F-word, alongside a rather dismissive opinion of Detroit, reminds us that while Twitter allows all of us to manage our own PR, if you’re not paying attention at all times – or have the wrong people managing your account – bad things can happen to (otherwise and generally) good people.

While not every brand is in a position to manage their own tweets (and even then anyone can make a mistake), if you take your eyes off of the wheel, even for a second, you can undo months of great work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in