Half Of All B2B Marketers Are Dependent On Social Media [STUDY]


By Shea Bennett Comment

How dependent are business to business (B2B) marketers on using social media for leads?

According to a recent study from BtoB Magazine, the answer is: increasingly so. Almost half (47 percent) of respondents said that social media will be very involved (37 percent) or even fully integrated (10 percent) into their marketing campaigns next year, and 96 percent of all B2B marketers surveyed stated that social media will have at least some involvement in their strategy.

All of these numbers are up significantly from 2012.

(Source: eMarketer. B2B image via Shutterstock.)