So you want to use social media to promote your business, products and services?
Smart play. But for best results on social you need clear objectives and an organised, winning strategy. You need a plan. And you need to do the work.
First, you must attract users to your social media profiles. This is the widest part of your social sales funnel, and you want your content to appeal to as many people as possible – even niche marketers want to maximise their reach within that niche. Your goal here is to get prospects to pay attention to you.
Now, you have to engage. Users will come to you with problems and you will have to provide solutions. Establish yourself as an authority within your industry by answering questions and delivering value.
From here, you’ll begin to convert fans and followers into customers. Content for these users can become more sales oriented and you should consider bespoke, tailored audience advertising campaigns to maximise conversion rates.
Finally, be sure to monitor your social sales funnel and customer conversion rate, paying attention to key metrics, failures and successes, along the path.
Check the visual below for more insights, which comes courtesy of Shark Communications.
(Source: Shark Communications.)