AT&T Attempting to "Fix" Customer Relations the Wrong Way: Social Media Not the Answer
Here are two articles that should be read as a matched set. The first is from Advertising Age:
How AT&T Plans to Lift Its Image Via Social-Media Customer Care
The second is from ars technica:
Seven ways AT&T is failing its mobile customers
ars technica’s list (which will probably grow in the weeks and months to come):
1. Raw femtocell deal
2. Locked-down Android
3. “Expiring” data
4. Tethering rip-off
5. Nickel-and-diming to death
6. Customer data breaches
7. Poor customer relations
Based on the Advertising Age article, AT&T is starting with issue #7.
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