Arkadium Hoping to Improve Casual Game Monetization with New Products
Advertising, one of the oldest forms of internet monetization, has struggled lately. But that hasn’t stopped Arkadium from trying to find more effective ways to monetize games with ads. Starting a month ago, the company announced product changes to further enhance its solutions for the advergame and casual game markets.
First, it acquired Advergame.com. It also re-released GreatDayGames, a popular gaming portal. Through these new additions, Arkadium hopes to further enhance its gaming community platforms known as Arenas. According to Kenny Rosenblatt, CEO of Arkadium, the company wants to better attract and target the millions of casual players circulating the web by “showing them offers that are behaviorally targeted, relevant, and improve their game play experience.”
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