Apple smartphone market share continues to rise

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By Scott Reyburn Comment

Apple is growing its share of the smartphone market faster than Google is, according to comScore’s latest Mobile Subscriber Market Share report. ComScore found between April and July 2012, Apple’s market share increased by two percent, rising to 33.4 percent overall, while Android grew by 1.4 percent, good for 52.2 percent of the smartphone market.

The results are similar to comScore’s April Mobile Subscriber Market Share report, which also showed Apple’s share of the smartphone market was the fastest growing. At the time Apple controlled 31.4 percent of the market, with Android accounting for 50.8 percent.

Although Google’s Android operating system did see its market share increase, most of the leading Android OEMs saw their individual market share decline. Samsung dropped -0.3 percent, LG fell -0.8 percent and Motorola had the most significant hit at -1.3 percent. HTC, meanwhile was the lone Android manufacturer to see an increase in market share, with a gain of 0.4 percent. Although Samsung fell, it remains the top smartphone manufacturer overall in the U.S., accounting for 25.6 percent of the market. The company’s recently released Galaxy S III was also the top selling U.S. smartphone in August, according to Canaccord Genuity.

Both Apple and Google’s gains seemed to come at the expense of RIM and Microsoft, which saw their market shares decline to 9.5 percent and 3.6 percent, respectively.