AppData Now Includes "Sticky Factor" and DAU Leaderboards, Charts
It’s been just over a year since we first launched AppData, the easiest way to track application traffic on the Facebook Platform. Since then, the number of interesting applications on the Facebook Platform has only continued to grow.
Today, we’re excited to announce three new updates to AppData: DAU leaderboards, “sticky factor” leaderboards, and “sticky factor” historical charts.
With these new AppData features, you can:
- See which apps have the highest ratio of daily active users to monthly active users (DAU/MAU) – also known as the “sticky factor” because it’s a good metric of day-to-day app engagement.
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