SponsorPay Acquires GratisPay, Expands Ad-Based Virtual Currency Monetization

SponsorPay, a Berlin – Germany based virtual goods monetization startup, has acquired GratisPay, a European competitor developing a similar service.

SponsorPay is an ad-based payment system, which means that instead of serving traditional CPM or CPC ads to gamers, it serves them with ad-offers like free trials, surveys, discounts & coupons etc. The social gaming users could go on to fill out these offers and surveys in return for virtual currency. SponsorPay charges the advertisers for each survey or offer that is filled out and provides the Game publishers with commissions per survey transaction.