As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.
This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.
For example, for the highest click-through rates, send your marketing emails on weekends. B2B marketers should embrace LinkedIn, while dynamically-generated content can improve conversion rates by up to 50 percent.
And if you’re already active on Twitter and Facebook, why not embrace other social platforms, such as Pinterest, which is particularly strong at generating referral traffic to retail websites. This visual from Oracle Eloqua proposes 10 tips for targeted marketing.