With Digital Media, What Happened in Davos Didn’t Stay in Davos

“The only way to keep Davos private would be to confiscate participants’ cell phones,” according to Matthias Lüfkens, former head of digital media at the World Economic Forum (WEF) and current MD of digital, EMEA at Burson-Marsteller. He spoke at PRSA’s Digital Impact conference on Monday in New York, where he outlined how digital media helped make the exclusive conference more public.

The World Economic Forum’s five-day invitation-only event, held in Davos, Switzerland every January, draws 2,600 influential leaders from academia, business, and government to discuss the world’s most pressing issues.

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