Will Media Convergence End the ‘PR or Advertising’ Debate?

“Is it PR, or is it advertising?”

This is a question that many in the public relations field must consider on a daily basis, but worry not; the debate will soon disappear as the two disciplines become one and the same.

Marketing pro Geoff Livingston attended USA Today’s 30th anniversary/”USA Tomorrow” multimedia rollout event this month, and he left the “future of news” mini-conference believing that the PR/marketing debate will be irrelevant within five years.

Why?

In the traditional “mass communication” media landscape, a clear line existed between advertisements and press releases or related content; they may have had similar goals (publicity and consumer outreach), but they had to reach them in different ways due to the limits of their respective venues.

Now,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in