Why Fire Copyranter, BuzzFeed?

By Patrick Coffee Comment

MarkDuffyBuzzFeedWhen we read today on FishbowlNY that BuzzFeed had fired its bestest contributor¬†Copyranter¬†(aka Mark Duffy) for “not being ‘BuzzFeedy’ enough”, we were all like: WTF. FAIL.

In case you don’t follow him, he talks a whole lot of smack about ads and “branding” stunts, and he’s great at picking out retro campaigns that look even more insane today. Yet the BF let him go after only a year and a half. Were his traffic numbers not good enough or what?¬†Can you think of anything more “BuzzFeedy” than “16 Most Homoerotic Photos of Vladimir Putin” or “10 Vintage Ads That Were Not F@cking Around“?

Our best guess is that some of these posts were a little obscure for the BuzzFeed audience, and we get it because we’re suckers for obvious clickbait too: we shared “29 Signs You Were Raised by a Puerto Rican Mother” even though nothing on that list distinguishes the lady in question from a generic Latin mom (and yes, we asked our PR friends).

This is a bit of a downer because they dumped him before we even knew he was there, but we have a feeling he’ll be fine wherever he ends up.