Where Does PR Fit Into Content Marketing?

A recent study answered the question “How often does content marketing really work?” with “almost never”. We were intrigued because the company behind the study was software maker InboundWriterso last week we spoke with CEO Skip Besthoff to help answer an alternate question: how can we make content marketing work?

We’ve covered InboundWriter in the past because the purpose of its “predictive analytics” software is to assist in the optimization and placement of content for clients via established best practices. InboundWriter’s

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