Volvo Stunt Shows Us That a Hamster Can Indeed Drive a Truck

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By Patrick Coffee

Here’s a fun pitch: In order to publicize the rollout for its new 15-ton off road vehicle, Volvo‘s UK team staged a stunt designed to answer that timeless question: can a hamster drive a truck down a steep quarry-side road?

High production values? Check. Ridiculous premise? Check. Sharable content? Indeed.

That’s one way to sell an oversized automobile (and to reach 2.5 million YouTube viewers in less than a week).

(h/t to PR Examples)