The Clippers Play Defense to Protect Their Brand

The big question in our minds yesterday afternoon was “How will the L.A. Clippers respond to the biggest/most annoying news story of the week (especially while still playing in the first round of the NBA playoffs)?”

The answer is a pretty good case study in keep-it-simple real-time marketing–the team just replaced its logo with the statement image atop its homepage (note the URL nba.com/clippers/one):

Clippers

Have to love the consistency in messaging.

For a while, the image was the homepage; AdWeek reports that fans couldn’t click through in the moments after Adam Silver delivered his decision.

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