Taco Bell Turns Tables on Tweeters with ‘Eat Your Words’ Stunt

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By Patrick Coffee Comment

Hey, Canadians: be careful with your spelling and grammar next time you tweet mean things about Taco Bell—your poorly worded rants might just end up on the very Doritos Taco Loco that you’re about to inhale.

Well, that’s probably not true: Taco Bell Canada’s “Eat Your Words” stunt was apparently a one-time event created by Toronto ad agency Grip Unlimited, and now we’re a little jealous because they get to do all the fun stuff. It’s still the best brand response to critics that we’ve seen all week.