Spin the Agencies of Record
Havas will handle agency responsibilities for Green Mountain Coffee, those roasters best known for their Keurig single-serving machines. Promotional initiatives will include TV spots produced by the agency itself, though Havas will also handle all things social and experiential.
We have no doubt that they’ll succeed; if there’s anything more appealing than a fresh serving of caffeine, it’s a fresh, extremely convenient serving of caffeine.
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Belk tapped Dallas-based Nuñez PR Group as its AOR for an ongoing Texas expansion.
The nation’s “largest family owned and operated department store” cemented its claim to the Lone Star State with a flagship location at Galleria Dallas, and Nuñez will help spread word of the Belk brand through PR and community relations initiatives.
Since
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