Social Media Win: Old Spice Co-Opts ‘Screaming Goats’ Meme

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By Patrick Coffee Comment

We generally wouldn’t advise brands to indulge in meme-jacking, or co-opting the trajectory of a “Gangnam Style” or Harlem Shake-type web trend to win more exposure. Did anyone really like that pistachio ad? Old Spice, however, just schooled us on the subtle art of riding a meme. The brand’s social media team produced a pop culture mash-up by simply dubbing audio from the “screaming goat” clips currently dominating the Internet over an ad that ran during the Super Bowl.

It’s the best kind of social media win: lots of attention for very little work.