Today in Virtual Damage Control news: one of the biggest rollout campaigns of the year inspired so much web traffic that tech snafus prevented people from seeing whether the product at hand really works or not. The responsible company’s solution: wiring millions of digital dollars to nerds around the world.
What, you thought we were talking about ObamaCare?
Rockstar Games attempted to minimize the collective groan that followed Grand Theft Auto V Online’s glitchy debut by giving each affected user half a million virtual bucks to buy all the new outfits, haircuts and rocket launchers he could ever want. And they sent out a press release too:
“we are planning to provide a special stimulus package…dropping a cool half a million GTA$ in the GTA Online bank accounts of all players…we hope this GTA$ helps to facilitate a fresh start or makes your continued life in Los Santos and Blaine County extra sweet.”
Just remember: “Don’t Spend It All in One Place!”
Some remain unimpressed and insist that Rockstar should just fix the game rather than pulling stunts like this one, but the reaction has been overwhelmingly positive, and it’s earned a bit of media coverage. We might recommend that the government take Rockstar’s model to heart and respond to tech problems in its virtual insurance marketplaces by giving free coverage to those who want it, but that would involve real money.
*Image via Rockstar Games