Reddit’s New Pitch to Advertisers Includes Heavily Armed, Unicorn-Riding Cat

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By Elizabeth S. Mitchell Comment

Reddit, the “social-news” site, boasted more than 37 billion page views and 400 million unique visitors at the end of 2012; those are some serious stats to throw at potential advertisers. But rather than writing up a boring “look-what-we-can-do” press release or ad pitch, Reddit has opted to reel in ad dollars the way it reels in readers — with strange, appealing, funny images.

Mike Cole, who heads the sales and strategy team at Reddit, recently shared the below ad pitch (in the form of a slide deck) with AdAge. While some of the images may be laugh-out-loud funny, the message is quite clear: Reddit is the new “mainstream media”, and advertisers should want a piece of the 400-million-visitor pie.