We know a few of our readers have probably run out of patience with Lance Armstrong at this point, but he remains one of the best-known names in sports, and the delicate dance he continues to perform in the interest of maintaining his billion-dollar reputation is unquestionably one of the year’s most important PR stories.
This week brought whispers of a major media appearance, and now we can confirm that Armstrong will break his silence to Oprah Winfrey on a special episode of Oprah’s Next Chapter set to air on Thursday, January 17 at 9 PM.
A press release from the network calls the event a 90-minute “no holds barred” discussion to be held at Armstrong’s home in Austin. Various media outlets used the release as an opportunity to wonder whether Lance will follow Marion Jones and shed tears of regret for the public.
One of our new year’s resolutions was to seek more reader input, so in the interest of creating a conversation we’ve written a quick poll. PR pros and others: What should Lance Armstrong do next week?