We honestly can’t decide whether this Chilean ad for LG‘s HD TV is brilliant, incredibly disturbing, or both.
Is it real? Probably not—anyone looking directly at the screen for more than a moment would realize that it is, indeed, a screen, and the explosion looks about as realistic as a Sharknado outtake. But that doesn’t matter, because it’s clever and we’re talking about it.
From the PR side, would this spot be easy to pitch to blogs and trade publications? Maybe, but you’d have to come up with a better subject line than “Most insane marketing stunt EVER!!!!”