PR for the Recently Departed?

tombstone

Here’s an amusing piece that our friends at PR Doctor Chicago shared this morning involving public relations for the recently deceased.

In short: “best-selling Southern author and syndicated columnist Ronda Rich“, who also spent a good part of her career in PR/marketing, theorizes that the family of a certain wealthy but disagreeable someone “hired a P.R. firm to write his obituary like a star-gone-bad hires a firm to remake her image.”

Not so sure about that…

While the unpleasant man was known to Rich and friends as “mean, egoistical and quite a bully”, his obit “listed his civic duties, his church contributions, and a children’s home that had once been touched by his generosity.”

We were amused by Rich’s theory, but we will have to disagree: what sort of firm would accept such a small-scale assignment? And unless the firm–or, more likely, freelancer–agreed to handle ongoing maintenance of this individual’s reputation, the related retainer wouldn’t...

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