Brands | Reputation | Social Media Pepsi Dressed As Coke for Halloween SHARES By Patrick Coffee on Nov. 1, 2013 - 12:23 PM Not much comment needed on this one. Clever work from Belgian agency Buzz in a Box. Two questions, though: why was the spot not all over social yesterday? And where’s Coke’s response? Also: dig the reversal of the “L” and the “C” in the logo to avoid a copyright infringement suit.