No One Is Impressed by Your April Fools’ Stunt

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By Patrick Coffee

Of all the groans you heard in the office today, approximately 40% were inspired by Google, which went all-out to develop a different April Fools’ campaign for every single person with a wi-fi connection.

Here’s the best one on a subject close to our hearts: the future of marketing measurement.

Now be honest: did your brand or client have a little stunt to promote?

Was it a “Twitter helmet“, and did your “secret source” just happen to leak the art to certain super popular tech blogs and Good Morning America producers?

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“The wearer can tweet through a simple ‘pecking’ head motion.”

No? Moving on…was it the long-delayed, nearly mythical 2nd Avenue subway line? And will your client claim no legal responsibility for any related accidents or technical difficulties?

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Was it something involving cats and their “pawfessional networks?” (Please say no.)

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Was it an almost believable “kale cream shake?”

No? How about a pretty-clever play on your own name?

We understand why copywriters have to run with every single relevant holiday; coming up with great promo messages on your average ho-hum calendar page is just as hard as developing a decent April Fools’ joke like this selfie drone:

Unfortunately, even “we’re so over your lame pranks” turned out to be a prank.

As a final reminder that 99.9% of April Fools’ humor is forced, here’s the daily entry from the self-appointed Smartest People on the Internet:

Yes, it’s April 1st, so we all had to do it. That doesn’t mean we had to enjoy it.