More on Vocus' New PRWeb Social/Search 'Enhancements'

This week Vocus announced new updates to its PRWeb service, so we’ll take a minute to review. After adding security measures to prevent fraudulent press releases, the company made some tweaks to its product in the interest of more fully “integrating” social and search into the press release experience. A recent study finding that people spend “27 percent of their time on social media, in contrast to about 3 percent spent on news sites” re-emphasizes the importance of making every release as social and sharable as possible.

Here are images provided by Vocus:

The primary feature in this upgrade is “social release tags”, which provide features like story summaries or “Twitter cards” on each tweet and adds Google’s new “author tags” to each release as well in order to improve search results.

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