Ladies’ Home Journal relaunched in February 2009 in an attempt to stay modern. In mediabistro.com’s latest “How To Pitch” article for Avant Guild members, LHJ‘s editors discuss how you and your client can break through their stuffed inboxes.
Senior articles editor Lorraine Glennon explains, “Pitches are most useful for giving editors an awareness of various trends which, in turn, factor into their thinking about what stories work for the magazine.”
To get contact info for all the mag’s editors, plus details on lead times and more, read the full article here.
— CLAIR PHILLIPS