How to Pitch Your Tech Product/Client to FastCompany
If you have tech or startup clients, your dream score would be a feature in Fast Company, the magazine of choice for those obsessed with the tech biz. The mag’s Chris Dannen, editor of the software-focused Co.Labs, recently published a “how to pitch us” article that every tech-oriented PR pro should read, like, yesterday.
In summary, Dannen emphasizes that the magazine strongly prefers pitches framed as stories designed to help others in the field succeed — a sort of “look how we did it and how excited we are about it” model.
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