Here's What You Need to Know About Pinterest's Promoted Pins
The first reports on Pinterest’s entry into paid media territory came way back in September, yet the “Promoted Pins” rollout has been more of a slow dribble. While first adopter Four Seasons received some press, for the most part all related stories have been teases designed to leave brands salivating at the potential.
Even a recent Wall Street Journal story calling the project an effort to “reinvent online advertising” noted that, while investors are convinced that Pinterest will prove profitable:
“The company declines to comment on precise timing, costs of the ads or who the first marketers will be.”
Vague
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